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Wolff Set to Sell Stake Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led the Mercedes team to record-breaking achievements in Formula 1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6bn – a record for an F1 team – following the McLaren team was appraised at £3.5bn in a change of corporate structure in September.

The Austrian executive, who holds one-third of the Mercedes F1 operation, plans to divest a shareholding in the region of five percent.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own a third of the company.

A Mercedes spokesperson said: "We are providing no official statement on the matter. The governance of the team will remain unchanged, and each shareholder are dedicated to the ongoing success of the brand in F1."

Valuation Growth

The deal would represent a substantial rise in worth of the Mercedes team since Ineos bought its share for £208m in 2022.

This surge demonstrates the expansion in market values of Formula 1 outfits in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This trend was evident with the box-office performance of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and earned over $630 million (£458 million) at the box office.

It is Pitt's most successful movie and the highest-earning sports film ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three Grands Prix left this season.

Their lead driver British driver George Russell has won 2 of the 21 races so far and is fourth in the individual standings behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight consecutive constructors' championships and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

The writer

Erik Hall

A seasoned journalist with over a decade of experience covering UK politics and social trends, passionate about storytelling and community engagement.

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